Youngstown State University Brand Identity
Brand Identity
Logo Design
Higher EducationWhile working with YSU, there were some interesting challenges in the creative briefs and kickoff. Youngstown is a great little place with a lot of spirit, that unfortunately has a rough history and perception. Here, I pushed YSU’s image and brand for both the core identity and alumni network, Y And Proud. Everything from the Know Y logo to all of their admissions collateral and outdoor signage was designed by me. The rebrand extended into web assets I provided, as well as commerical spots I collaborated on.
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Résumé
ABOUT ME
I’m a graphic designer and art director from Pittsburgh, PA who’s been in the game for over 15 years. I specialize in brand identity, marketing, and publication layout, with a focus on creating clean and effective designs that put in work for my clients.
Design is my jam, but I also love shredding guitar, traveling to new places, cooking feasts and slaying dragons in D&D.
MY APPROACH
The most important thing we can do as designers is listen to our clients. I get to create lasting and compelling brands that others can experience, and that’s a really kickass feeling.
I’m a self-motivated, easy to get along with nerd who’s already excited for the next project.