Trocaire College Brand Refresh
Brand Identity
Marketing
Higher EducationTrocaire College came to the table with some serious challenges. A predominantly non-traditional and commuter student base, paired with extremely dated and drab branding left them frustrated when it came to interest and applications. For over 5 years, I’ve helped pump much-needed character into Trocaire’s identity through a well-researched brand refresh. Now, with much more recognition and increased applications, Trocaire is expanding, thanks in part to this significantly more robust branding, which extends to online, outdoor and television.
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ABOUT ME
I’m a graphic designer and art director from Pittsburgh, PA who’s been in the game for over 15 years. I specialize in brand identity, marketing, and publication layout, with a focus on creating clean and effective designs that put in work for my clients.
Design is my jam, but I also love shredding guitar, traveling to new places, cooking feasts and slaying dragons in D&D.
MY APPROACH
The most important thing we can do as designers is listen to our clients. I get to create lasting and compelling brands that others can experience, and that’s a really kickass feeling.
I’m a self-motivated, easy to get along with nerd who’s already excited for the next project.