Robert Morris University Brand Identity
Brand Identity
Logo Design
Higher EducationA Pittsburgh local, RMU needed a brand overhaul. Working with strategic partners and writers, I created the Unstoppable mark, look and feel. Powerful, dynamic and confident, this new branding has extended to every facet of RMU’s campus and beyond. I helped art direct this project to ensure the energy and aesthetic had the tenacity I was going for, visually. This really came through in the commercial spots and outdoor. Oh... and their applicants shot through the roof after the year this launched. Always a nice perk.
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Résumé
ABOUT ME
I’m a graphic designer and art director from Pittsburgh, PA who’s been in the game for over 15 years. I specialize in brand identity, marketing, and publication layout, with a focus on creating clean and effective designs that put in work for my clients.
Design is my jam, but I also love shredding guitar, traveling to new places, cooking feasts and slaying dragons in D&D.
MY APPROACH
The most important thing we can do as designers is listen to our clients. I get to create lasting and compelling brands that others can experience, and that’s a really kickass feeling.
I’m a self-motivated, easy to get along with nerd who’s already excited for the next project.