Edinboro University Brand Identity
Brand Identity
Logo Design
Higher EducationEasily one of my biggest brand overhauls and identity refreshes that I’ve ever worked on—Edinboro University is a Pennsylvania state school that has now merged, forming PennWest University. Prior to the merger, I worked with Edinboro for years—developing the For Those Who Strive mark, creating numerous admission pieces and enhancing the brand to reflect over 160 years of pride. As an extension of the brand, I collaborated on their numerous commercial spots and designed the Boro Magazine, which was exceptionally fun to work on.
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ABOUT ME
I’m a graphic designer and art director from Pittsburgh, PA who’s been in the game for over 15 years. I specialize in brand identity, marketing, and publication layout, with a focus on creating clean and effective designs that put in work for my clients.
Design is my jam, but I also love shredding guitar, traveling to new places, cooking feasts and slaying dragons in D&D.
MY APPROACH
The most important thing we can do as designers is listen to our clients. I get to create lasting and compelling brands that others can experience, and that’s a really kickass feeling.
I’m a self-motivated, easy to get along with nerd who’s already excited for the next project.